Basic Principles of Typography Optimization in Responsive Web Design

You must have heard a lot about Responsive Web Design (RWD), as it is one of the talked about matters on the net nowadays.

Nevertheless , most of the occasions, grids and pictures, fluidity and adaptability grab every one of the attention and there is barely any kind of discussion at the typography.

Though it’s one of many essentials that demand importance but many designers somehow tend to dismiss this feature. In this write up, my sole focus is on receptive typography in connection with the website design.
Content, even though the most important ingredient of any website, blog, message board or index, is the content and the way it is presented. However the focus of designers is mostly on the website design. This is where the problem arises.

The adaptable web design previously takes care of this aspect at some level, by which include some degree of responsive typography. Yet this kind of cannot be named complete however it comes packed with numerous typographic options. However , before all of us go into the particulars, let us 1st understand what reactive typography is usually.

What is Reactive Typography?

Receptive typography implies that the text on the site is not only resizable depending upon the screen size within the device, yet is also improved in order to improve readability. Today, we no longer only make use of desktops or laptops to view internet and browse websites but as well make use of tablets and iphones.

For quite long, the designers are generally solely centering on website design in order to make it adaptable to the various screen sizes. There has been almost or not much effort designed to optimize or adapt the information and its display according to the screen size. Responsive typography deals with this issue, presenting an opportunity to designers to experiment with a few possibilities also.

Basic Principles of Responsive Typography

The concept of responsive typography works on 3 basic principles:

Resizable text
Search engine optimization of range length

Whenever you make any decision about the presentation of text, this obviously starts from the font type. Regardless of what type of font you are applying, but you need to make sure that the content can be easily read. If you want to keep it sensitive, the only choices are Serif and Sans Serif. Serif is generally utilized for headings or titles, while Sans Serif is used for the rest of the content.
The logic is quite simple. The Sans Serif font provides you with more freedom to experiment with. So , you can actually use that for the major chunk in the text. The Serif font, according to the designers, is quite significant, thus making it a perfect choice for titles.

Resizable Text message

When determining the font size for the text in your website, be sure to specify it in the stylesheet according to different display screen sizes. Nonetheless how to decide the correct font dimensions are another issue. For this the rule of thumb can be experiment upon you.

Yes, choose the font size and analyze how i think when you work with a personal pc, a tablet and a smartphone. Understand that people look at their cell phones from incredibly near where as tablet can be, most of the time, a bit above the knee when a customer is seated. In short, range matters. In case you have a hard time examining it, add to the font size.

Optimization of Line Length of time

Optimizing the line length is fairly an important element. The reason is that a desktop incorporates a bigger display screen and can support around 75 characters in a line while this will establish detrimental to readability on extra small screen size. Although there are no hard and fast guidelines, but of course, the size of a lines plays an important role in the visibility and readability from the content.
Therefore , choose the length of the line consequently for different equipment and ensure so it does justice with the screen size as well as the total website design.


Do not underestimate this element of typography. Evaluation different backgrounds and color clashes before going live and determine the one that looks best. Even though testing, you could realize that something which looks extremely nice over a desktop may not produce a similar effect when ever seen on the smartphone or a tablet for that matter.

So , the rule of thumb is definitely, experiment with as many devices likely when it comes to Reactive Web Design and responsive typography. Buy or borrow, nonetheless make sure that the solution fits all display screen sizes and looks absolutely amazing.

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