Basic Principles of Typography Optimization in Responsive Web Design

You must have heard a whole lot about Responsive Web Design (RWD), as it is probably the most talked about issues on the internet nowadays.

Nevertheless , most of the instances, grids and images, fluidity and adaptability grab all the attention and there is barely virtually any discussion on the typography.

Even though it’s among the essentials that demand importance but many designers in some way tend to dismiss this feature. In this jot down, my single focus is usually on reactive typography in relation to the website design.
Content, although the most essential ingredient of any web page, blog, discussion board or service, is the content plus the way it is actually presented. However the focus of designers is mostly on the webpage design. This is how the problem comes up.

The adaptive web design previously takes care of this aspect to some degree, by which include some standard of responsive typography. Yet this kind of cannot be known as complete but it surely comes packed with numerous typographic options. Nevertheless , before all of us go into the details, let us first understand what responsive typography is definitely.

What is Reactive Typography?

Reactive typography shows that the text online is not only resizable depending upon the screen size with the device, yet is also optimized in order to improve readability. Nowadays, we typically only apply desktops or perhaps laptops gain access to internet and browse websites but as well make use of tablets and androids.

For quite long, the designers have already been solely centering on website design help to make it convenient to the various screen sizes. There has been almost or not much effort made to optimize or adapt this content and its business presentation according to the display size. Reactive typography address this issue, presenting an opportunity to designers to experiment with this article also.

Basic Principles of Reactive Typography

The idea of responsive typography works on 3 basic principles:

Resizable text
Search engine optimization of lines length

Whenever you produce any decision about the presentation of text, that obviously begins from the typeface type. Whatever type of typeface you are using, but you have to make sure that the information can be very easily read. If you would like to keep it very basic, the only alternatives are Serif and Without Serif. Serif is generally utilized for headings or perhaps titles, although Sans Serif is used throughout the content.
The logic is pretty simple. The Sans Serif font will give you more liberty to experiment with. So , you can actually use this for the chunk for the text. The Serif typeface, according to the designers, is quite serious, thus making it a perfect choice for titles.

Resizable Textual content

When deciding the typeface size with regards to the text in your website, be sure to specify it in the stylesheet according to different display screen sizes. Nevertheless how to decide the proper font dimensions are another query. For this the rule of thumb is usually experiment on you.

Yes, pick the font size and review how it looks when you work on a computer’s desktop, a tablet and a smartphone. Do not forget that people take a look at their cellular phones from incredibly near where as tablet can be, most of the time, a bit above the knee when a individual is sitting down. In short, distance matters. When you have a hard time reading it, add to the font size.

Optimization of Line Time-span

Optimizing the line length is pretty an important feature. The reason is that a desktop has a bigger display screen and can hold around seventy five characters within a line while this will show detrimental to readability on extra small screen-size. Although there are no hard and fast guidelines, but of course, the size of a set plays a major role in the visibility and readability from the content.
Therefore , choose the entire line consequently for different units and ensure that it does justice with the screen-size as well as the overall website design.


Do not undervalue this aspect of typography. Check different backgrounds and color contrasts before going live and decide on the one that appears best. When testing, you might realize that something which looks incredibly nice on a desktop might not exactly produce the same effect when seen on the smartphone or a tablet for example.

So , the rule of thumb can be, experiment with numerous devices feasible when it comes to Responsive Web Design and responsive typography. Buy or borrow, although make sure that the solution works with all display screen sizes and looks absolutely amazing.

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