Basic Principles of Typography Optimization in Responsive Web page design

You must have heard a whole lot about Receptive Web Design (RWD), as it is one of the most talked about subject areas on the net nowadays.

Yet , most of the conditions, grids and pictures, fluidity and flexibility grab all of the attention and there is barely virtually any discussion to the typography.

Even though it’s one of many essentials that demand importance but most designers in some way tend to disregard this aspect. In this article, my single focus can be on reactive typography pertaining to the website style.
Content, although the most essential ingredient of any site, blog, forum or directory website, is the content as well as the way it can be presented. Nevertheless the focus of designers is mostly on the webpage design. This is where the problem develops.

The adaptive web design currently takes care of this kind of aspect at some level, by including some level of responsive typography. Yet this kind of cannot be referred to as complete but it surely comes packed with numerous typographic options. Nevertheless , before we all go into the information, let us 1st understand what receptive typography is.

What is Reactive Typography?

Receptive typography shows that the text on the website is not only resizable depending upon the screen size of your device, although is also enhanced in order to increase readability. Currently, we have a tendency only work with desktops or laptops gain access to internet and browse websites but likewise make use of tablets and iphones.

For quite long, the designers have already been solely concentrating on website design to make it versatile to the several screen sizes. There has been practically or not much effort designed to optimize or perhaps adapt the content and its concept according to the screen size. Receptive typography includes this issue, giving an opportunity to designers to experiment with the information also.

Basic Principles of Responsive Typography

The concept of responsive typography works on three basic principles:

Resizable text
Search engine optimization of range length

Whenever you help to make any decision about the presentation of text, that obviously starts off from the font type. Regardless of what type of typeface you are applying, but it’s important to make sure that this content can be quickly read. If you wish to keep it very basic, the only selections are Serif and Without Serif. Serif is generally utilized for headings or perhaps titles, whereas Sans Serif is used throughout the content.
The logic is fairly simple. The Sans Serif font provides you with more freedom to experiment with. Therefore , you can actually use that for the top chunk from the text. The Serif typeface, according to the designers, is quite critical, thus making it a perfect choice for headings.

Resizable Textual content

When choosing the typeface size just for the text in your website, ensure that you specify it in the stylesheet according to different display screen sizes. But how to decide the correct font dimensions are another problem. For this the rule of thumb is definitely experiment for you.

Yes, pick the font size and review how it looks when you focus on a computer’s desktop, a tablet and a smartphone. Remember that people look at their cellular phones from extremely near while tablet is definitely, most of the time, somewhat above the knee when a customer is relaxing. In short, length matters. For those who have a hard time examining it, increase the font size.

Optimization of Line Length

Optimizing the line length is very an important factor. The reason is that a desktop possesses a bigger display and can cater to around seventy five characters within a line while this will prove detrimental to legibility on extra small screen size. Although there are no hard and fast rules, but of course, the length of a brand plays an important role inside the visibility and readability for the content.
Therefore , choose the entire line consequently for different devices and ensure that this does justice with the screen size as well as the general website design.


Do not take too lightly this element of typography. Test different backgrounds and color clashes before going live and determine the one that looks best. Whilst testing, you might realize that a thing that looks incredibly nice on the desktop may well not produce precisely the same effect the moment seen on a smartphone or a tablet for example.

So , the rule of thumb is normally, experiment with as many devices likely when it comes to Responsive Web Design and responsive typography. Buy or borrow, nonetheless make sure that your solution meets all screen sizes and looks absolutely amazing.

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