Basics of Typography Optimization in Responsive Web Design

You must have heard a lot about Receptive Web Design (RWD), as it is probably the most talked about subject areas on the internet nowadays.

Yet , most of the circumstances, grids and images, fluidity and flexibility grab all the attention and barely any discussion around the typography.

Although it’s one of many essentials that demand importance but most designers for some reason tend to ignore this feature. In this jot down, my single focus can be on receptive typography in terms of the website style.
Content, although the most vital ingredient of any web page, blog, community forum or submission site, is it is content as well as the way it truly is presented. Nevertheless the focus of designers is mostly on the webpage design. This is how the problem occurs.

The adaptable web design already takes care of this kind of aspect to some degree, by which includes some volume of responsive typography. Yet this cannot be referred to as complete but it really comes full of numerous typographic options. Yet , before all of us go into the details, let us earliest understand what reactive typography is.

What is Receptive Typography?

Responsive typography means that the text on the site is not only resizable depending upon the screen size on the device, but is also improved in order to increase readability. Nowadays, we tend only use desktops or laptops to access internet and browse websites but as well make use of tablets and androids.

For quite long, the designers have been solely focusing on website design produce it flexible to the several screen sizes. There has been almost or very little effort built to optimize or adapt this and its web meeting according to the screen size. Receptive typography includes this issue, presenting an opportunity to designers to experiment with this great article also.

Basics of Responsive Typography

The concept of responsive typography works on three basic principles:

Resizable text
Search engine optimization of sections length

Whenever you make any decision about the presentation of text, it obviously begins from the typeface type. No matter what type of typeface you are applying, but it’s important to make sure that the information can be without difficulty read. If you need to keep it sensitive, the only selections are Serif and Without Serif. Serif is generally employed for headings or perhaps titles, although Sans Serif is used for the remainder of the content.
The logic is fairly simple. The Sans Serif font gives you more liberty to experiment with. Therefore , you can actually use it for difficulties chunk on the text. The Serif font, according to the designers, is quite serious, thus making it a perfect decision for titles.

Resizable Textual content

When determining the font size with respect to the text with your website, make certain to specify that in the stylesheet according to different screen sizes. Although how to decide the proper font size is another issue. For this the rule of thumb is usually experiment for you.

Yes, select the font size and review how it looks when you focus on a computer’s desktop, a tablet and a smartphone. Keep in mind that people take a look at their mobile phones from incredibly near where as tablet is definitely, most of the time, slightly above the leg when a consumer is seated. In short, length matters. If you have a hard time reading it, raise the font size.

Optimization of Line Distance

Optimizing the queue length is very an important element. The reason is that a desktop has a bigger screen and can hold around 75 characters within a line whereas this will show detrimental to readability on extra small screen-size. Although there will be no hard and fast guidelines, but of course, the size of a line plays a serious role inside the visibility and readability from the content.
So , choose the length of the line appropriately for different products and ensure which it does justice with the screen-size as well as the overall website design.


Do not underestimate this aspect of typography. Test different backgrounds and color contrasts before going live and make a decision on the one that looks best. Whilst testing, you could realize that a thing that looks really nice on a desktop may not produce the same effect when seen on a smartphone or a tablet for example.

So , the rule of thumb can be, experiment with numerous devices practical when it comes to Reactive Web Design and responsive typography. Buy or borrow, although make sure that your solution will fit all display screen sizes and appears absolutely amazing.

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