Basics of Typography Optimization in Responsive Web page design

You must have heard a whole lot about Reactive Web Design (RWD), as it is one of the talked about issues on the internet nowadays.

Yet , most of the circumstances, grids and images, fluidity and adaptability grab all the attention and barely any discussion at the typography.

Even though it’s among the essentials that demand importance but the majority of designers in some manner tend to ignore this factor. In this article, my only focus is certainly on reactive typography pertaining to the website design.
Content, although the most necessary ingredient of any web page, blog, message board or directory, is the content and the way it really is presented. But the focus of designers is mostly on the site design. This is how the problem comes up.

The adaptable web design currently takes care of this aspect at some level, by which includes some standard of responsive typography. Yet this cannot be referred to as complete nonetheless it comes full of numerous typographic options. However , before all of us go into the facts, let us initial understand what responsive typography can be.

What is Responsive Typography?

Reactive typography signifies that the text on the website is not only resizable depending upon the screen size of the device, but is also optimized in order to improve readability. At present, we no longer only apply desktops or laptops to get into internet and browse websites but also make use of tablets and iphones.

For quite long, the designers have already been solely concentrating on website design produce it extremely versatile to the several screen sizes. There has been almost or almost no effort built to optimize or adapt this content and its production according to the display size. Responsive typography details this issue, giving an opportunity to designers to experiment with this also.

Basic Principles of Reactive Typography

The idea of responsive typography works on 3 basic principles:

Resizable text
Marketing of lines length

Whenever you help to make any decision about the presentation of text, it obviously starts from the font type. Whatever type of font you are applying, but you need to make sure that the content can be quickly read. If you need to keep it sensitive, the only options are Serif and Sans Serif. Serif is generally used for headings or titles, although Sans Serif is used for the remainder of the content.
The logic is rather simple. The Sans Serif font will give you more freedom to experiment with. So , you can actually use it for the main chunk belonging to the text. The Serif font, according to the designers, is quite severe, thus which makes it a perfect choice for titles.

Resizable Textual content

When determining the typeface size with regards to the text with your website, make certain to specify it in the stylesheet according to different display sizes. But how to decide the correct font size is another problem. For this the rule of thumb is normally experiment you.

Yes, choose the font size and assess how it looks when you focus on a computer’s desktop, a tablet and a smartphone. Keep in mind that people take a look at their mobile phones from extremely near where as tablet is usually, most of the time, slightly above the leg when a user is sitting. In short, length matters. For those who have a hard time studying it, enhance the font size.

Optimization of Line Distance

Optimizing the queue length is fairly an important aspect. The reason is that a desktop contains a bigger display screen and can fit around seventy five characters within a line although this will prove detrimental to readability on extra small screen-size. Although there will be no hard and fast rules, but of course, the size of a set plays a serious role in the visibility and readability of your content.
So , choose the entire line consequently for different equipment and ensure that it does proper rights with the screen size as well as the general website design.


Do not take too lightly this element of typography. Test different backgrounds and color contrasts before going live and decide on the one that looks best. When testing, you may realize that something that looks really nice over a desktop might not exactly produce precisely the same effect when seen on the smartphone or possibly a tablet for example.

So , the rule of thumb is usually, experiment with numerous devices likely when it comes to Receptive Web Design and responsive typography. Buy or borrow, nonetheless make sure that the solution fits all display sizes and looks absolutely amazing.

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