Basics of Typography Optimization in Responsive Web page design

You must have heard a lot about Responsive Web Design (RWD), as it is probably the most talked about topics on the net nowadays.

However , most of the situations, grids and images, fluidity and adaptability grab all the attention and barely virtually any discussion for the typography.

Though it’s among the essentials that demand importance but many designers for some reason tend to ignore this aspect. In this article, my single focus is on reactive typography in relation to the website design.
Content, even though the most necessary ingredient of any web page, blog, online community or directory site, is the content plus the way it is actually presented. Nevertheless the focus of designers is mostly online design. This is where the problem comes up.

The adaptive web design currently takes care of this aspect to some extent, by which includes some standard of responsive typography. Yet this cannot be referred to as complete but it comes packed with numerous typographic options. However , before we all go into the details, let us 1st understand what reactive typography is normally.

What is Reactive Typography?

Reactive typography implies that the text online is not only resizable depending upon the screen size belonging to the device, although is also optimized in order to increase readability. At present, we may only employ desktops or perhaps laptops gain access to internet and browse websites but also make use of tablets and androids.

For quite long, the designers are generally solely focusing on website design to make it alterable to the numerous screen sizes. There has been nearly or hardly any effort made to optimize or perhaps adapt this great article and its web meeting according to the screen size. Receptive typography tackles this issue, presenting an opportunity to designers to experiment with the information also.

Basic Principles of Reactive Typography

The concept of responsive typography works on three basic principles:

Resizable text
Search engine optimization of line length

Whenever you produce any decision about the presentation of text, this obviously starts from the font type. Whatever type of font you are using, but you have to make sure that this content can be easily read. If you need to keep it sensitive, the only choices are Serif and Without Serif. Serif is generally utilized for headings or perhaps titles, while Sans Serif is used throughout the content.
The logic is pretty simple. The Sans Serif font offers you more freedom to experiment with. So , you can actually use that for the chunk within the text. The Serif typeface, according to the designers, is quite significant, thus rendering it a perfect choice for titles.

Resizable Textual content

When determining the typeface size just for the text in your website, you should definitely specify it in the stylesheet according to different screen sizes. Nonetheless how to decide the best font size is another concern. For this the rule of thumb is certainly experiment on you.

Yes, select the font size and review how it looks when you focus on a computer system, a tablet and a smartphone. Do not forget that people check out their cellular phones from incredibly near while tablet is certainly, most of the time, slightly above the knees when a consumer is relaxing. In short, range matters. If you have a hard time browsing it, increase the font size.

Optimization of Line Length

Optimizing the queue length is quite an important aspect. The reason is that a desktop incorporates a bigger display screen and can provide around seventy five characters within a line although this will prove detrimental to readability on extra small screen size. Although there are not any hard and fast guidelines, but of course, the length of a range plays a significant role inside the visibility and readability in the content.
So , choose the entire line accordingly for different equipment and ensure which it does rights with the screen-size as well as the overall website design.


Do not underestimate this element of typography. Test different backgrounds and color contrasts before going live and determine the one that looks best. When testing, you might realize that something which looks incredibly nice on the desktop might not produce precisely the same effect the moment seen on the smartphone or maybe a tablet even.

So , the rule of thumb is, experiment with several devices possible when it comes to Reactive Web Design and responsive typography. Buy or borrow, nonetheless make sure that the solution satisfies all display screen sizes and looks absolutely amazing.

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