Archive for the ‘Logo & Identity’ Category

Narrowing It Down

Thursday, December 21st, 2006

OK, here are eight variations based on Nate’s feedback yesterday… we have some straight bars, diagonals, and off the side. Also, there’s a variation on the “ESPN” text in two options.

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A Few Logoforms, and an Idea

Tuesday, December 19th, 2006

OK, so I’ve been banging away at this all weekend. Basically I have two groups we can focus on.

First, I’ve tried to find ways to simplify the hexes a bit, as per Dan. We can structure the text beneath and etc. in umpteen ways but the logoform ends up looking like this, still clean hexes but less of them, less biochemical, the star is a little more obvious:


But then I had a thought, slightly different direction but I think MUCH better, why not strike out the edges of the hexes entirely? This may not be the final landing place but I think it’s a lot cooler, plus would be easier to embroider etc:


In other words, we retain the hexes but they become a ‘negative element,’ almost part of the white space… they define the cutout of the star.

With the exception of one conference call it’s you guys all day. I want to get a logo out today that you’re ready to go with, and also get started on the web site… do you have text for the site for me to start playing with? Thanks, Matt

Third Time’s a Charm

Thursday, December 14th, 2006

OK, here’s a variation on the stars & hexes as discussed. If this is the right direction… we can go forth into colors, fonts etc. Let me know if you want different hexes, etc. etc. We can go with different option, this was my favorite.

026.jpgThanks, Matt

Logos, Round 1

Friday, December 8th, 2006

Dan and Nate, here are the first round of logo options. Some are variations on a theme, some are individual. We can pick one or two of these and go forwards, creating iterations on them, or we can go a completely new direction; just let me know what you’d like to do.

Note that these are all in grey. We’ll assign colors, highlights, gradients etc. to them after we have a direction to pursue.

Personally, I prefer #15 (love the way the stars spell out the letter A in a subtle way) and #20.