Archive for the ‘Matt’s Posts’ Category

Draft of website is up

Friday, December 22nd, 2006


OK guys, this is a basic draft of the website, round 1. The color scheme works well, it’s light and clean and cool and gets the job done.

To access it, go to Keep checking back here for incremental data as well.

Work schedule: I’ll be able to work a limited amount this weekend but I’m off Sunday and Monday. My thoughts were you guys could chew on it over the holiday and then we’d get hammering away on finalizing it tuesday through thursday, with migration to final location on friday. Then you’d be up before the new year.

Thanks, Matt

Narrowing It Down

Thursday, December 21st, 2006

OK, here are eight variations based on Nate’s feedback yesterday… we have some straight bars, diagonals, and off the side. Also, there’s a variation on the “ESPN” text in two options.

07_01.jpg07_02.jpg07_03.jpg 07_04.jpg07_08.jpg07_07.jpg07_06.jpg07_04.jpg07_05.jpg

A Few Logoforms, and an Idea

Tuesday, December 19th, 2006

OK, so I’ve been banging away at this all weekend. Basically I have two groups we can focus on.

First, I’ve tried to find ways to simplify the hexes a bit, as per Dan. We can structure the text beneath and etc. in umpteen ways but the logoform ends up looking like this, still clean hexes but less of them, less biochemical, the star is a little more obvious:


But then I had a thought, slightly different direction but I think MUCH better, why not strike out the edges of the hexes entirely? This may not be the final landing place but I think it’s a lot cooler, plus would be easier to embroider etc:


In other words, we retain the hexes but they become a ‘negative element,’ almost part of the white space… they define the cutout of the star.

With the exception of one conference call it’s you guys all day. I want to get a logo out today that you’re ready to go with, and also get started on the web site… do you have text for the site for me to start playing with? Thanks, Matt

Another set

Thursday, December 14th, 2006

More options to come, here’s the first…


Logos, Round 1

Friday, December 8th, 2006

Dan and Nate, here are the first round of logo options. Some are variations on a theme, some are individual. We can pick one or two of these and go forwards, creating iterations on them, or we can go a completely new direction; just let me know what you’d like to do.

Note that these are all in grey. We’ll assign colors, highlights, gradients etc. to them after we have a direction to pursue.

Personally, I prefer #15 (love the way the stars spell out the letter A in a subtle way) and #20.